There is always scope for a learning curve, business decisions should always be well calculated, well articulated and monitored. This approach is always good for the individual and the organisation collectively. This gives you an opportunity to identify where you went wrong, what was the damage and what needs to be done next. One always gets a clear and better picture of the situation when he stands back and reassesses. This is the same even today where knowingly or unknowingly people defect from accepting their mistakes. The moral goes ‘had he accepted his mistake, the people would have not paid the price’. History has many examples which shows a ruler’s ego to be the reason behind the fall of an empire.
An egoistic decision maker within the system can make an entire organisation suffer due to his reluctance towards accepting failure and act fast. Like the Law of Success, ego plays a major role here as well in someone resisting to accept failure. How do we know when to give up then? There is no answer to this, one has to be smart and self resilient to know how much to stretch and when to stop. We have grown up with our elders teaching us never to give up and pursue what we have started no matter what happens.
It is a very thin line between accepting defeat and giving up. Sometime it is better to drop things and move on rather than ‘reorg’ and try again. Recognise failure early and cut your losses.
#THEE 22 IMMUTABLE LAWS OF MARKETING HOW TO#
Soon you will too, with practical examples of how to maximize the benefits of your products, while capturing as much attention for your company as possible.īut always remember, perception is reality, and you are the master of your company's perceptual destiny.“Failure is to be expected and accepted”. I could go on-and-on about this book and its wisdom. Instead of the typical lip service marketers like me hear day-in and day-out with regard to " our product is better", Avis proudly embraced a spot behind their biggest competitor with grace, and customer service urgency which made their sales surge. So why go with us?" followed by a long explanation of the how the company tries harder to be better than their #1 competitor, in every way. The book also highlights how companies such as Avis realized they couldn't be the market leader over the dominant Hertz in the rent a car industry, so they chose to use that to their advantage.Īvis surged in customer rentals with the ad: "Avis is only No.
The book also highlights how quickly brands like Tylenol reacted suddenly to Aspirin having harmful effects on users with the slogan: Tylenol, for the millions who should not take Aspirin.
#THEE 22 IMMUTABLE LAWS OF MARKETING SERIES#
This book is laid out much like the title infers in that it is a series of 22 chapters, each describing an "immutable law of marketing" based on real-world case studies the authors entertainingly divulge.įrom Amelia Earhart branding herself as the first "female" pilot to scale the Atlantic (when in fact she was the third person to do so), to Royal Doulton China ingenuously calling out their competitor Lennox for being located in the seemingly less-opulent Pomona, New Jersey, this book gets to the bottom of what you can immediately do to brand your business for maximum differentiation while taking a huge scoop of market from your competition. The foundation of this entire book is perception in marketing is everything. This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel.